Buy or reserve online and pick up in-store (BOPIS) with ship to store if needed (BOSS)
Buy online delivered from DC or store warehouses (ship from store)
Buy in-store, delivered to home or in-store delivered from DC or (other) store warehouses (e.g., because of endless aisle, out of stock solution, or customer has no transport available)
Buy in-store or online, delivered by supplier to home (dropshipment)
Buy at marketplace (e.g. Amazon), delivered to home
Buy online, return or exchange in-store
Get informed and purchase (also out of stock products) anywhere in the store with mobile devices
Check in-store stock levels online
Pre-order with down payment online or in-store
Customer service has full insight into online or in-store order history, click behavior on site and e-mail as well as previous contact with customer service
Easy repeat purchases in online portal from previous online or in-store orders
Dynamic pricing online and in-store based on margin, stock, etc.
Latest product information always visible online, in-store and at marketplaces/price comparison sites, etc.
Fully automated on-site and e-mailpersonalization based online or in-store order history, click behavior on site and interactions with customer service
Included for all these use cases: all logistical, purchasing and financial reporting processes